Visit the portfolio of Morten Bjarnhof at http://www.bjarnhof.com.
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Morten Bjarnhof creates rooms of presence. His photos are invitations to step inside, take part or loose oneself. There are no empty postulates, and in a world of purchased and paid for, it makes all the difference.
"I always try to keep the light as it is. If I must use artificial light, I will make it look as if it fell through a door or a window. It is an old and journalistic habit of a kind, to add nothing and make a loyal account. Let you motif breathe and give reality a chance to shine through."
Bjarnhof was born 1951 north of Copenhagen into a family of Danish and Norwegian writers, painters and sculptors. Early in his career, he became an established name in editorial and commercial lifestyle fashion photography, which has led to a succession of jobs for brands such as Diesel, Gant, H&M, Ecco, B&O, Jan Ahlgren, MBZ, BMW, Henri Lloyd, etc.
"You should never forget that your picture has a job to do. Fashion or advertising, there is always someone in the wings with a precise and rational ambition. The trick is to avoid the obvious and predictable. Never attempt to arrange a scenery or squeeze an entire plot into a single photograph."
Morten Bjarnhof is represented by ARTIST & AGENCY.